{
 "visual_style": [
  {
   "style": "Found-footage meme clip",
   "start_seconds": 0.0
  },
  {
   "style": "Phone-shot UGC direct-to-camera",
   "start_seconds": 5.2
  }
 ],
 "scenes": [
  {
   "start_seconds": 0.0,
   "setting": "Indoors",
   "who": [
    {
     "apparent_age": "40s",
     "gender": "male",
     "role": "meme subject"
    }
   ],
   "doing": "Crying with tears streaming down face",
   "shot_type": "extreme close-up",
   "transition_in": "none"
  },
  {
   "start_seconds": 5.2,
   "setting": "Indoor hallway by doorway",
   "who": [
    {
     "apparent_age": "40s",
     "gender": "male",
     "role": "founder"
    }
   ],
   "doing": "Holding supplement tub and speaking to camera",
   "shot_type": "medium shot",
   "transition_in": "flash"
  }
 ],
 "on_screen_text": [
  {
   "kind": "headline",
   "style": "White centered text",
   "always_on": false,
   "examples": [
    {
     "start_seconds": 0.0,
     "text": "SO sorry to all the people that bought the Primal Storm yesterday before today's big sale 😭😭"
    }
   ]
  },
  {
   "kind": "offer banner",
   "style": "Stacked red and white rectangular text boxes at top",
   "always_on": true,
   "examples": [
    {
     "start_seconds": 5.5,
     "text": "Buy 2 Get 1 FREE\nBlack Friday Sale Ends Soon"
    }
   ]
  },
  {
   "kind": "captions",
   "style": "White sans-serif text centered at bottom",
   "always_on": true,
   "examples": [
    {
     "start_seconds": 5.5,
     "text": "I'm Mike the founder of Primal Storm"
    },
    {
     "start_seconds": 9.5,
     "text": "today is the last day of our biggest Black Friday sale ever"
    },
    {
     "start_seconds": 21.5,
     "text": "of our insane T booster supplement"
    },
    {
     "start_seconds": 28.5,
     "text": "so get Primal Storm now clicking the link below"
    }
   ]
  }
 ],
 "graphics_and_effects": [
  {
   "start_seconds": 5.0,
   "kind": "flash transition",
   "description": "Bright white-orange light flare transition between scenes"
  }
 ],
 "pacing": {
  "approximate_cuts": 1,
  "average_shot_seconds": 15.5,
  "change": "Single cut from hook meme to a continuous direct-to-camera monologue"
 },
 "product_on_screen": {
  "first_seconds": 5.5,
  "how": "Held directly in founder's hands in front of his chest"
 }
}