Testosterone Mind Map

How the category sells on Facebook

481 video ads and 511 static ads, broken down by format

Every Facebook ad in the category that we could save was broken down: each video watched in full, each static image read. Days running is how long each ad had been live in the Ad Library on 6 November 2026.

Video

481 video ads

FormatAdsShareAdvertisersMedian days runningRunning 6+ monthsLaunched in the last 30 days
AI / animation / listicle13728%6524678
UGC / talking head / review10321%41611327
Montage / stock / B-roll4610%2834421
Expert / podcast clip459%2264514
Product demo / showcase439%3032220
Skit / POV / meme398%19531110
Founder / brand explainer316%2183712
Gym / transformation143%624381
Doctor / clinician112%114323
Other92%81705
Female-partner confessional31%313411

How they open

Shocking claim163
Curiosity gap120
Calls out the viewer72
Pattern interrupt63
Question20
Other16
Fear12
Social proof7
Offer6
Sex appeal2

AI / animation / listicle 137 ads

AI-generated scenes, 3D medical animation, slideshows and "top 3" listicles under a voiceover. Cheap to make in volume. See all 137 →

UGC / talking head / review 103 ads

One person to camera: "day 27 of taking this", honest reviews, testimonials, storytimes. See all 103 →

Montage / stock / B-roll 46 ads

Stock or B-roll footage cut to music or a voiceover, usually with bold text on screen. See all 46 →

Expert / podcast clip 45 ads

Borrowed authority: podcast and interview clips with captions and the product pinned on screen. See all 45 →

Product demo / showcase 43 ads

The product itself: unboxing, pouring, mixing, close-ups, ASMR. See all 43 →

Skit / POV / meme 39 ads

Short skits, POV jokes, memes and reaction formats. See all 39 →

Founder / brand explainer 31 ads

A founder or brand voice explaining sourcing, purity or the mechanism, often shot cinematically. See all 31 →

Gym / transformation 14 ads

Training footage, physiques and before/after progressions. See all 14 →

Doctor / clinician 11 ads

A doctor or clinician explaining symptoms, or a patient with clinic footage. See all 11 →

Other 9 ads

Formats that fit none of the families above. See all 9 →

Female-partner confessional 3 ads

A woman to camera describing the change in her partner. See all 3 →

Static

511 static image ads

FormatAdsShareAdvertisersMedian days runningRunning 6+ monthsLaunched in the last 30 days
Sex appeal7114%3043322
Benefit stack + product6713%391091214
Offer banner6713%2637627
Bold claim + product5511%2065314
Testimonial / UGC photo5310%3539021
Before / after479%2271217
Lifestyle photo418%2465511
Infographic / checklist418%1844215
Meme / cartoon255%1037012
Other214%1425311
Advertorial / text card122%72517
Product shot112%105305

How they open

Pattern interrupt130
Shocking claim111
Calls out the viewer73
Sex appeal71
Curiosity gap42
Other23
Offer22
Fear21
Question12
Social proof6

Sex appeal 71 ads

The image leads with sex: suggestive photos, size and stamina claims, innuendo. See all 71 →

Benefit stack + product 67 ads

The product with a list of benefits or ingredients beside it. See all 67 →

Offer banner 67 ads

The offer is the message: sale, bundle, buy-one-get-one, holiday promotion. See all 67 →

Bold claim + product 55 ads

One big claim headline over the product. See all 55 →

Testimonial / UGC photo 53 ads

A phone-shot or native-looking photo, review or endorsement. See all 53 →

Before / after 47 ads

Before and after, problem and solution, side by side. See all 47 →

Lifestyle photo 41 ads

A person or scene in real life, with the product placed in it. See all 41 →

Infographic / checklist 41 ads

Symptom checklists, ingredient breakdowns, anatomy and timelines. See all 41 →

Meme / cartoon 25 ads

Memes, cartoons and comic strips. See all 25 →

Other 21 ads

Formats that fit none of the families above. See all 21 →

Advertorial / text card 12 ads

Text-led cards that read like an article, letter or story. See all 12 →

Product shot 11 ads

The product alone, styled. See all 11 →